{"id":3007,"date":"2026-04-21T17:42:35","date_gmt":"2026-04-21T15:42:35","guid":{"rendered":"https:\/\/somosusted.com\/?post_type=project&#038;p=3007"},"modified":"2026-04-22T13:33:40","modified_gmt":"2026-04-22T11:33:40","slug":"primavera-sound","status":"publish","type":"project","link":"https:\/\/somosusted.com\/en\/project\/primavera-sound\/","title":{"rendered":"Primavera Sound"},"content":{"rendered":"\n<p>When we&#8217;re not at the agency, you can easily find us at a concert. That&#8217;s why collaborating on the <em>Primavera Sound<\/em> rebranding project was something special. Members of our team started going when it was still held at Poble Espanyol, so we can say we know the brand well.<\/p>\n\n\n<div class=\"html\">\n<style>\n  \/* --- ESTILS V\u00cdDEO \u00daNIC HORITZONTAL (AUTOPLAY) --- *\/\n  .video-single-horitzontal {\n    display: flex;\n    justify-content: flex-start !important; \n    width: 100% !important;\n    max-width: 100% !important;\n    margin: 0 !important; \n    padding: 0 !important; \n    box-sizing: border-box; \n  }\n\n  .video-wrapper-horitzontal {\n    width: 100%; \/* For\u00e7a a ocupar tot l'ample disponible *\/\n    position: relative;\n  }\n\n  .video-wrapper-horitzontal iframe {\n    width: 100%;\n    aspect-ratio: 16 \/ 8; \/* Format panor\u00e0mic horitzontal *\/\n    height: 100%;\n    border: none;\n    border-radius: 0;\n    display: block;\n  }\n\n  \/* --- VERSI\u00d3 M\u00d2BIL --- *\/\n  @media (max-width: 768px) {\n    .video-single-horitzontal {\n      \/* Marge lateral de sagnat per a m\u00f2bil *\/\n      padding-left: 12px !important;  \n      padding-right: 12px !important; \n    }\n  }\n<\/style>\n\n<div class=\"video-single-horitzontal\">\n  <div class=\"video-wrapper-horitzontal\">\n    <iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/1185125972?h=0ee7c118e7&amp;background=1&amp;autoplay=1&amp;loop=1&amp;muted=1&amp;controls=0&amp;title=0&amp;byline=0&amp;portrait=0\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen=\"\" title=\"Video Individual Horitzontal\">\n    <\/iframe>\n  <\/div>\n<\/div>\n<\/div>\n\n\n<p>The headlines we wrote for the occasion captured the festival&#8217;s vibe well. Making a flag out of its criticisms with irony and fun. Reinforcing a unique identity.<\/p>\n\n\n<div class=\"html\">\n<style>\n  \/* --- ESTILS V\u00cdDEO \u00daNIC HORITZONTAL (AUTOPLAY) --- *\/\n  .video-single-horitzontal-2 {\n    display: flex;\n    justify-content: flex-start !important; \n    width: 100% !important;\n    max-width: 100% !important;\n    margin: 0 !important; \n    padding: 0 !important; \n    box-sizing: border-box; \n  }\n\n  .video-wrapper-horitzontal-2 {\n    width: 100%; \/* For\u00e7a a ocupar tot l'ample disponible *\/\n    position: relative;\n  }\n\n  .video-wrapper-horitzontal-2 iframe {\n    width: 100%;\n    aspect-ratio: 16 \/ 9; \/* Format panor\u00e0mic horitzontal *\/\n    height: 100%;\n    border: none;\n    border-radius: 0;\n    display: block;\n  }\n\n  \/* --- VERSI\u00d3 M\u00d2BIL --- *\/\n  @media (max-width: 768px) {\n    .video-single-horitzontal-2 {\n      \/* Marge lateral de sagnat per a m\u00f2bil *\/\n      padding-left: 12px !important;  \n      padding-right: 12px !important; \n    }\n  }\n<\/style>\n\n<div class=\"video-single-horitzontal-2\">\n  <div class=\"video-wrapper-horitzontal-2\">\n    <iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/1185125994?h=d4a4391970&amp;background=1&amp;autoplay=1&amp;loop=1&amp;muted=1&amp;controls=0&amp;title=0&amp;byline=0&amp;portrait=0\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen=\"\" title=\"Video Individual Horitzontal 2\">\n    <\/iframe>\n  <\/div>\n<\/div>\n<\/div>\n\n\n<p>We remember attending <em>Shellac<\/em>&#8216;s first concert at Auditori del F\u00f2rum and all the subsequent ones. They were the only band that appeared on the lineup year after year. It was moving to see that our t-shirt became the tribute the festival paid to its leader, <em>Steve Albini<\/em>, when he died.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1920\" height=\"750\" src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2026\/04\/usted-primavera-project-02-alt-1.jpg\" alt=\"\" class=\"wp-image-2995\" srcset=\"https:\/\/somosusted.com\/wp-content\/uploads\/2026\/04\/usted-primavera-project-02-alt-1.jpg 1920w, https:\/\/somosusted.com\/wp-content\/uploads\/2026\/04\/usted-primavera-project-02-alt-1-1280x500.jpg 1280w, https:\/\/somosusted.com\/wp-content\/uploads\/2026\/04\/usted-primavera-project-02-alt-1-768x300.jpg 768w, https:\/\/somosusted.com\/wp-content\/uploads\/2026\/04\/usted-primavera-project-02-alt-1-1536x600.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n","protected":false},"featured_media":2991,"menu_order":0,"template":"","project_type":[22,26],"acf":[],"yoast_head":"<!-- This site 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