Usted. A better you.

Usted

Your vision, our mission.

Challenge

Healthcare communication with a distinctive narrative.

The Barraquer Ophthalmology Centre has spent over 80 years devoted to research and innovation in eye health. A lifetime revolving around the eye. An obsession.

From this emerges an epic science fiction story that isn’t so far from reality. People’s vision is Barraquer’s mission.

A campaign that brings the brand closer to new audiences and positions it as a unique centre within the ophthalmology sector.

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