For the best city to become a better city, a lot of things need to happen. Small things. Everyday things. From everyone.

From this concept came the 2023 coexistence campaign, produced together with studios Arauna and 131. An idea inspired by the rhyming couplets of traditional Catalan auques — that proto-rap that has been teaching through play for generations.

We updated the format to talk about civic responsibility without the lectures. With rhythm, humour and rhyme. Because rules of coexistence stick better when they’ve got flow. And because Barcelona is better looked after when everyone gets involved.