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Cooking change

Challenge

Explain the values of a brand through the voice of its protagonists.

Flax&Kale, the fashionable brand of flexitarian restaurants in Barcelona, was embarking on a period of expansion which involved communicating its brand values to new targets. Heritage, innovation and sustainability are the themes used by the members of the founding family in a video that brings us closer to them and reveals the people behind the business. 

If there’s something particular about Flax&kale’s food is that it flatters the eye. We art directed all the photos of their new products for their e-commerce: Kombuchas, granolas, kale nachos, cold-pressed juices, weird-milk shakes…

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