Usted. A better you.


Don’t forget your eyes


To change habits in society

When we think about health, we think about exercise, a healthy diet, a good night’s sleep… but we don’t usually think about something as important as our eyesight

The Barraquer Ophthalmology Centre is a historic institution in its field; an international benchmark that wanted to go a step further with a leadership campaign based on prevention and awareness regarding healthy eyesight. 

A leading brand is able to communicate beyond its own product.

To achieve such a complex task, we decided to develop an idea that’s extremely simple but visually iconic; a campaign that places images centre stage, with a concise, memorable message at the end. 

Why not run an eye over it? 😉

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