When we think about health, we think about exercise, a healthy diet, a good night’s sleep… but we don’t usually think about something as important as our eyesight. 

The Barraquer Ophthalmology Centre is a historic institution in its field; an international benchmark that wanted to go a step further with a leadership campaign based on prevention and awareness regarding healthy eyesight. 

To achieve such a complex task, we decided to develop an idea that’s extremely simple but visually iconic; a campaign that places images centre stage, with a concise, memorable message at the end. 

Why not run an eye over it? 😉