It’s not every day that renowned type designers Bogidar Mascareñas and Ricard Garcia call you to create the identity for their new foundry. And alongside our friends at Principi, no less. A dream project.

The name Statement expresses the will to leave a clear, forceful message. Words, in this case, are merely there to support what matters most: the typography. But the project doesn’t end here. In fact, it’s only the beginning.

The claim “Typography is message” becomes a statement in itself. And so it will be with every headline the brand launches to showcase its product. A juicy project that gives endless room to play with copy. The importance of choosing a typeface, the particular quirks of type designers, the role of the printed word in the world… and many other themes that turn into slogans.