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What's all this about Glovo?

Challenge

Launch Spain's second unicorn on TV.

One day Glovo actually ordered a Glovo from us. At that time, very few people knew what it was. And we managed to enlighten them but without giving up any creativity or our sense of humour. We added to the brand by creating a fresh, familiar tone that gave it personality and which it has maintained. 

People don’t see business models, only brands. We don’t believe in formulas or “startup ads”.
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