Usted. A better you.

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Sleep like me

Challenge

Boost awareness to ensure a brand is on top of mind.

Marmota, the online mattress startup, had already run two TV campaigns but hadn’t achieved the sales and awareness it wanted. It was an unremarkable brand that had based everything on its product arguments. But we saw an opportunity to boost its profile by creating a fresh, friendly, inimitable brand

Anyone can copy your product. But no-one can copy your brand’s personality.

You are what people think of you. If you have a target that values what you do and lets you know it, you have a great advantage. And if you have a name with a good concept behind it, you can run with it. Add in good production with a muppet singing you to sleep with a lullaby – it’s a cinch! With this campaign we achieved record visits to the website and record sales.

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