Usted. A better you.

Usted

Focusing on you

Challenge

Move from being a logo to a brand.

Prats, Spain’s largest manufacturer of ophthalmic lenses, had been trying to improve its product quality and boost loyalty in its distribution channel since 1969. But what do you do when your rivals are stealing your market share thanks to their communication? You only have a logo while they have a brand. That’s why we created “Focusing on you”.

To compete you need to humanise your brand and stop thinking solely about the product.

We developed all its corporate materials plus a B2B campaign with incursions into B2C, thanks to the client’s presence in opticians.

One example of this has been the transformation of a boring, 100% technical lens catalogue into a branded content magazine, a way of reaching the end consumer in a format never before used in the industry. onFocus won a Laus award and was reviewed by publications such as It’s Nice That and The Future Laboratory.

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