Elisava, Spain’s very first design school, was facing more and more competition and needed to find a way to connect with the centennial target that was deciding its future. There was no brand concept so we came up with “This is design”, highlighting Elisava’s historical role and giving us the chance to talk about the many different meanings of design. A big idea with great potential. 

We managed to revamp the brand’s tone and created a transmedia campaign that was run on digital and social media, in the press and publications, at spaces and events… And we created a code with an infinite range of expressions that’s even being used by the students themselves to communicate their parties, trends and memes. This is awesome.