Usted. A better you.

Usted

Formative. Transformative.

Challenge

Settle the identity of a brand through a tagline.

The Open University of Catalonia represents the last chance for a lot of people that always wanted to study. A chance to evolve and become the person they’ve always wanted to be. But it does a lot more than changing these people’s lifes. Afetr 25 years and more than 80.000 graduates, it is achieving its main purpose: transform society. This is the strategic idea that we have embodied in its first brand claim ever, launched in occasion of its 25th anniversary. A process in which we’ve learnt a lot.

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