Usted. A better you.

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Let’s drive business. Further.

Challenge

Communicate a change of identity without losing the essence.

Webfleet, the fleet management platform owned by TomTom Telematics, had just been taken over by Bridgestone. We decided to enhance the brand’s 20 years of brand by keeping its claim: “Let’s drive business”. But we added a twist that underlined the qualitative leap it was making with the change in ownership. This evolution was also evident in the campaign, where we literally highlighted the change in the brand’s positioning.

When repositioning a brand you have to respect its DNA to the max.
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