Usted. A better you.

Usted

Eye Archive

Challenge

Humanising a brand through the testimony of its people.

For this Barraquer content campaign, we focused less on the medical side of ophthalmology and more on the human one. 

Eyes can say more than words. In those of these surgery, nursing and laboratory professionals we see passion, experience, curiosity. A spectrum of pure, honest emotions.

“We’d seen plenty of content campaigns built around interviews, but this time we needed to find our own way of doing it.”

Like a Voight-Kampff test, we assembled a mosaic of gazes that have far more in common than we’d expect.

Copyright © 2026
All rights reserved
hola@somosusted.com

+34 930 176 977

VIA AUGUSTA 82, ATIC
Usted Usted