At Usted we believe in the power of words. We’ve seen them create new projects, shift the course of organisations, build stories that connect and move people. Words before everything else. We’ve shared this in classrooms, at conferences, at OFFF Barcelona 2024 in front of hundreds of people. And we’ve made it tangible in an object that champions their value.

A flag that has reached dozens of studios we admired, and that has served as an excuse to meet, talk and explore collaborations.