Usted. A better you.

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Stronger than your excuses

Challenge

Launch a startup in the British market.

Esquared Fitness is a startup that allowed people to go to any gym or sports facility in London using a geolocation app. When they asked us to do their launch campaign, their brand consisted of just a logo and user platform. They had the muscle but lacked the idea. “Stronger than your excuses” is the concept that helps you get over all the hurdles to getting fit. Move that ass!

It’s crucial to identify key insights to find the target’s weak point.

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