When we’re not at the agency, you can easily find us at a concert. That’s why collaborating on the Primavera Sound rebranding project was something special. Members of our team started going when it was still held at Poble Espanyol, so we can say we know the brand well.

The headlines we wrote for the occasion captured the festival’s vibe well. Making a flag out of its criticisms with irony and fun. Reinforcing a unique identity.

We remember attending Shellac‘s first concert at Auditori del Fòrum and all the subsequent ones. They were the only band that appeared on the lineup year after year. It was moving to see that our t-shirt became the tribute the festival paid to its leader, Steve Albini, when he died.